Why isn't my website showing up in ChatGPT?
If ChatGPT never names your brand, it's almost always one of three causes: AI crawlers are blocked so it can't read you, your pages don't state an extractable answer, or competitors own the third-party sources ChatGPT trusts for your topic. Diagnosing which one is the first step to fixing it.
The three usual causes
In rough order of frequency:
- Blocked crawlers — a Disallow rule or CDN setting keeps GPTBot and OAI-SearchBot out.
- Unextractable content — the answer is buried, vague, or rendered only in JavaScript.
- Lost off-site — competitors are named in the Reddit threads, reviews, and articles AI cites.
How to diagnose it fast
Run an audit that checks crawler access, parses which sources ChatGPT cites for your prompts, and shows whether competitors are winning the off-site sources. That tells you which lever to pull first instead of guessing.
Frequently asked questions
Not directly. You make yourself the obvious source: crawlable, extractable, fresh, and corroborated across the pages it trusts.
Inspect robots.txt for AI user-agents and confirm your CDN isn't challenging them. RankEcho's fix checks this automatically.